Whataburger is celebrating its 75th anniversary with 75-cent burger for one day only. Learn how to claim the deal and explore the history, promotions, and cultural impact of this Texas-born burger chain.
Turns 75-Cent Burger: Throwback Pricing for a Day
Today, August 8, 2025, burger lovers across the country have a reason to celebrate—and save. In honor of its 75th anniversary, Whataburger is offering burgers for just 75-Cent Burger to members of its Whataburger Rewards program.
The deal is valid for one day only, from 11 a.m. to 8 p.m. local time, and can only be redeemed via the Whataburger app or website.75-Cent Burger
How to Claim Your 75-Cent Burger
Getting your hands on the throwback-priced burger is simple:
- Join or log in to the Whataburger Rewards program.
- Place your order online or in the app between 11 a.m. and 8 p.m.
- Limit of one discounted burger per member.
- Add-ons and extra toppings will be charged at regular prices.
Corpus Christi Hosts the Main Anniversary Celebration only 75-Cent Burger
While fans nationwide enjoy their discounted burgers, the heart of the celebration is in Corpus Christi, Texas, the birthplace of Whataburger. The company is hosting an anniversary party at Whataburger Field, complete with:
- Minor league baseball game: Corpus Christi Hooks vs. Tulsa Drillers (7:05 p.m.)
- A fireworks show to close out the night
- Giveaways for attendees:
- First 1,500 fans: Limited-edition Whataguy mask
- First 5,000 fans: Whataguy cape
- All guests: Coupon for a free Honey Butter Chicken Biscuit
75-Cent Burger of Whataburger: From Roadside Stand to Regional Icon
The Whataburger story began in 1950, when Harmon Dobson opened a small burger stand in Corpus Christi with a simple mission: create a burger so big that customers exclaimed, “What a burger!”
Early Innovations 75-Cent Burger
- Five-inch bun—larger than most competitors at the time
- Fresh, never frozen beef patties
- Made-to-order customization (decades before “have it your way” became a slogan elsewhere)
By focusing on quality, size, and customer satisfaction, Whataburger quickly became a Texas favorite and expanded across the southern U.S.
Expansion and Regional Loyalty
From its humble beginnings, Whataburger grew into over 950 locations in more than a dozen states. Unlike some national chains, Whataburger has remained deeply tied to its Southern roots, building a devoted customer base in Texas, Oklahoma, Louisiana, and beyond.
Its bright orange-and-white A-frame restaurants became landmarks along highways, and its 24-hour service turned it into a late-night dining staple.
Past Promotions and Memorable Moments
Over the years, Whataburger has run several memorable deals and marketing campaigns, many tied to anniversaries or seasonal events. 75-Cent Burger
- 60th Anniversary (2010)—Burgers for 25 cents to customers wearing vintage Whataburger gear.
- Annual Teacher Appreciation Week—Free breakfast items for educators.
- Patty Melt Introductions—Limited-time menu launches that later became permanent fixtures.
- Whataburger Fancy Ketchup Bottling—Selling their signature ketchup in grocery stores due to customer demand.
These promotions have reinforced Whataburger’s community-first image and kept customers engaged beyond just food.
Why Whataburger Has Stayed Relevant for 75 Years
While many fast food brands have faced ups and downs, Whataburger’s staying power comes down to several key factors:
- Customization: “Just like you like it” isn’t just a slogan—every burger is made to order.
- Community involvement: Sponsorships, charity work, and local events build loyalty.
- Regional identity: The brand leans into its Texas heritage rather than trying to be all things to all people.
- Consistency: Longtime fans note that the taste has remained consistent for decades.
Today’s Deal in Context: Nostalgia Meets Marketing
The 75-cent burger promotion isn’t just a discount—it’s a marketing strategy that taps into nostalgia while rewarding loyal customers. For many longtime fans, it’s a chance to remember their first Whataburger experience, while younger customers get a reason to sign up for the Rewards program.
This strategy also mirrors moves by other chains, such as McDonald’s offering retro pricing on Big Macs for anniversary milestones, showing that nostalgia-driven marketing is highly effective in the fast food industry.
Limited-Edition Commemorative Cups
In addition to the burger deal, Whataburger is releasing a series of 32-ounce anniversary cups in three designs:
- August 5: Anniversary table tent design
- August 12: Silver-striped design
- August 19: A-frame tribute design
Fans can purchase them in-store or online, making them collectible items for Whataburger enthusiasts.
Competition in the Fast Food Arena
Whataburger’s anniversary arrives just as Chick-fil-A announces the return of its Cherry Berry beverage line on August 18. Other chains like Wendy’s and Sonic have also been pushing summer promotions, showing how competitive the market remains.
Whataburger’s move to offer a steep discount tied to its history sets it apart from simple seasonal menu launches and positions it as a brand that celebrates both loyalty and heritage.
The Cultural Impact of Whataburger
For Texans and many in the South, Whataburger isn’t just a restaurant—it’s part of the regional identity. Many customers have lifelong memories of post-football-game meals, late-night stops after concerts, or road trips with a Whataburger cup in hand.
Social media frequently buzzes with debates comparing Whataburger to In-N-Out, with each side fiercely defending their favorite. This passionate fan base has kept Whataburger relevant in conversations far beyond its physical locations.
Looking Ahead: What’s Next for 75-Cent Burger?
In recent years, Whataburger has expanded into new states, introduced mobile ordering, and updated store designs while keeping its classic menu largely intact. With the success of its anniversary campaign, experts expect the brand to continue balancing tradition with innovation.
Possible future moves could include:
- Further expansion into the Midwest and East Coast
- More limited-time collaborations and regional menu specials
- Continued focus on mobile and delivery ordering trends
FAQs About the Whataburger 75-Cent Burger Deal
Q1: Is the 75-cent burger available nationwide?
Yes, but you must order through the app or website and be a Whataburger Rewards member.
Q2: Can I order more than one burger at the special price?
No. The offer is limited to one per Rewards account.
Q3: Does the deal include all burger types?
The promotion applies to the standard Whataburger. Add-ons and specialty burgers are charged at regular menu prices.
Q4: How long is the deal running?
Just for August 8, 2025, from 11 a.m. to 8 p.m. local time.
Q5: Will there be more anniversary promotions?
Whataburger hasn’t announced additional 75th anniversary discounts, but limited-edition cups and local events are planned throughout August.
Q6: Are Whataburger burgers 75 cents today?
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Here’s the catch. It’s only available to customers who walk in and order. And you need to download the Whataburger app and sign up to be a rewards member. Before you can take advantage of the deal.
Q7: How to get a Whataburger for just 75 cents
- Sign up for a Whataburger Rewards account here.
- Download the Whataburger app (iOS or Android).
- In the app, redeem the option to get a classic No. 1 Whataburger for just 75 cents.
Q8: Is there a limit on the 75-cent burger?
From 11 a.m. to 8 p.m., in the app or online, you can order a classic No. 1 Whataburger for 75 cents. The deal is limited to one redemption per rewards account. Any customizations and add-ons are available for an additional charge.
Q9: Where was the original Whataburger?
Corpus Christi, Texas, United States
On Aug. 8, 1950, an adventurous and determined entrepreneur named Harmon Dobson opened up the world’s first Whataburger on Ayers Street in Corpus Christi, Texas
Q10: Who owns Whataburger?
Founded by Harmon Dobson and Paul Burton, it opened its first restaurant in Corpus Christi, Texas, in 1950. Family-owned by the Dobsons until 2019, the chain is now managed by the private equity firm BDT & MSD Partners; the Dobson family still holds a small stake in Corpus Christi, Texas, U.S.
Q11: What celebrity owns Whataburger?
Patrick Mahomes
Mahomes is opening 30 Whataburgers in the Kansas City area. The burger franchise averages $3.2 million in revenue per location.