Versant is rebranding MSNBC name change as MS Now (My Source News Opinion World) and dropping the iconic Peacock logo ahead of its Comcast separation. Learn what the MSNBC name change means for viewers, CNBC, USA Network, and the future of cable news branding.
Versant Renames MSNBC to MS Now and Drops Peacock Logo Amid Comcast Spinoff
H2: MSNBC name change Rebranding to MS Now
- My Source News Opinion World explained
- Why Versant chose a new identity
- Mark Lazarus memo to employees
Breaking Away from Comcast’s NBCUniversal
- Details of the Versant Comcast separation
- Why MSNBC needed its own identity
- Dropping the famed Peacock logo
MSNBC Expands Its Newsroom
- Hiring 100 new journalists
- Launching a Washington, D.C. bureau
- Rebecca Kutler’s leadership statement
What This Means for Other Versant Brands
- CNBC’s new branding without Peacock
- USA Network & Golf Channel sports consolidation
- Digital media rebranding (GolfNow, SportsEngine)
Market Position and Future Strategy
- MSNBC’s prime-time audience numbers
- Competing with CNN and Fox News
- Versant’s national marketing campaign
How Viewers Will See the Change
- New logos by end of year
- Impact on MSNBC’s long-term brand identity
FAQs (SEO-Rich)
Q1: Why is MSNBC name change its name to MS Now?
A: Versant renamed MSNBC to MS Now (My Source News Opinion World) to create a distinct identity from NBC News as part of its Comcast separation.
Q2: Will MSNBC’s programming change after the rebrand?
A: No, MSNBC’s focus on political and opinion news remains the same, according to President Rebecca Kutler.
Q3: What other Versant brands are dropping the Peacock logo?
A: CNBC, USA Network, Golf Channel, GolfNow, and SportsEngine will all adopt new logos without the NBCUniversal Peacock.
Q4: When will the MS Now brand officially launch?
A: The rebranding and new logos will roll out before the end of 2025, ahead of Versant’s public spinoff.
Q5: How is MSNBC strengthening its newsroom?
A: MSNBC is hiring 100 new staff, including journalists from CNN, Bloomberg, and Politico, and has launched its first Washington, D.C., bureau.