Discover Morgan Riddle’s journey from Wagner College to fashion influencer and partner to tennis pro Taylor Fritz. Learn how she’s reshaping tennis culture, supporting Fritz at Wimbledon, and building her own digital brand.
What You Need to Know About Morgan Riddle, Influencer and Taylor Fritz’s Girlfriend
Morgan Riddle—American influencer, fashion icon, and the long‑time partner of tennis star Taylor Fritz—has become one of the most recognizable WAGs in sports, blending glamour with genuine advocacy for tennis culture. Here’s everything you should know about how she’s made her mark.
Early Life & Education
Morgan Riddle Born in 1997 in St. Paul, Minnesota, Morgan Riddle Kimm was raised in a middle-class family. She earned her bachelor’s degree in English literature from Wagner College in New York City in 2019. During her college years, she held leadership roles—serving as PR chair for Alpha Delta Pi and president of the student alumni association—and completed multiple internships across marketing, media, event planning, and public relations Instagram+11Wikipedia+11ABC News+11BILD+6Diario AS+6Decider+6.
Early Career & Rise to Influence
After graduation, Morgan Riddle began her career in real estate with Compass but soon transitioned into media and influencer marketing. She held positions at reputable companies like the Food Network, Love Your Melon, Hollywire, and MuteSix before launching her full-time influencer career in 2022 Wikipedia+3People.com+3People.com+3.
Morgan Riddle also ventured into modeling with Wehmann Models and Talent. In 2023, she partnered with Lottie NYC on a tennis-themed jewelry line—targeted at fans like herself who see a style gap in sports fashion People.com+1People.com+1.
Life with Taylor Fritz: Love & Tennis Culture
Morgan and Taylor Fritz met via the dating app Raya in early 2020, shortly after she moved to Los Angeles during the COVID‑19 pandemic. They bonded over sushi and an unsettling horror movie—Midsommar—played during one of their first dates Tatler+8Wikipedia+8People.com+8. Since then, Morgan has accompanied Taylor on tour, attending major tournaments and cheering him on from the stands.
Fritz credits Riddle for her influence on both his mindset and lifestyle. After his victory at Wimbledon quarterfinals, he praised her for helping him stay healthy, focused, and motivated—jokingly calling her “almost like mothering me” before laughing it off She The People+13People.com+13ABC News+13.
Influencing Tennis: Style & Content
Morgan describes her mission as making tennis “cool again,” particularly for younger audiences. Her social media follower count has grown rapidly—nearly 450K on Instagram and 600K on TikTok—and she’s developed content explaining the sport’s rules, culture, and lifestyle with relatable humor and insight Cosmopolitan.
At Wimbledon 2025, Morgan stunned viewers with her fashion-forward outfits—like the now‑viral “giant tennis ball” dress—and hosted the All England Club’s Wimbledon Threads series showcasing tournament style Yahoo Sports+9SI+9Reddit+9.
She’s been featured in Vogue, Harper’s Bazaar, and The New York Times Style section, further cementing her as a fashion icon in tennis circles People.com+3ABC News+3Click Analytic+3.
Relationship & Tour Life Balance
Dating since 2020, Morgan and Taylor navigate a demanding schedule: multiple tournaments abroad, constant travel, and rarely celebrating anniversaries or holidays due to Fritz’s match commitments She The People+4People.com+4Cosmopolitan+4.
Still, they maintain balance through mutual independence: Riddle rises early for her “hot girl walks” and content creation, while Fritz sleeps in—allowing space alongside togetherness She The People+7The Economic Times+7People.com+7.
Resilience & Challenges
Morgan has spoken candidly about unexpected risks while traveling: near-kidnapping in Acapulco, minor electrocution incidents in Eastbourne, thefts in Santorini and London, food poisoning in Paris, quarantine in South Korea, and more, according to The Sun. Despite these experiences, she underscores the importance of vigilance and learning in the life of a tennis influencer.
Brand Collaborations & Controversy
Riddle has collaborated with various brands, including tournament-driven partnerships and lifestyle companies like Lottie NYC. While widely embraced for her articulate voice, some critics in the tennis community (including player Daria Saville) have argued that endorsing WAGs over female athletes can perpetuate bias in brand marketing. Morgan, however, remains unapologetically herself, committed to authenticity and accessibility for fans The SunPeople.com+2People.com+2New York Post+2.
Final Take
Morgan Riddle represents a modern archetype in sports culture—an influencer who brings style, storytelling, and a fresh perspective to the tennis world. From her educational roots to her life on tour with Taylor Fritz, she continues to redefine what it means to be a sports partner in the digital age.