Celebrate the TODAY Halloween 2025 Extravaganza! From Savannah Guthrie to Al Roker, see all the costume reveals, behind-the-scenes moments, and the epic road trip theme that made this year’s Plaza party unforgettable.
🎃 TODAY Halloween 2025 Extravaganza: Full Recap, Costumes & Behind-the-Scenes Fun
The TODAY Halloween 2025 celebration returned bigger and bolder than ever, transforming the Rockefeller Plaza into a dazzling, spooky playground of creativity, nostalgia, and laughter. Every year, the TODAY Show Halloween costumes become a cultural highlight — and this year’s road trip theme took the anchors and viewers on a coast-to-coast adventure celebrating icons from across the U.S.
With stars like Savannah Guthrie, Al Roker, Jenna Bush Hager, and Craig Melvin leading the charge, the TODAY Halloween Extravaganza proved once again why it remains one of television’s most anticipated holiday traditions.
🗺️ The Road Trip Theme: A Coast-to-Coast Celebration
For TODAY Halloween 2025, the anchors embarked on an imaginary road trip across America — each costume paying tribute to a regional icon or beloved pop culture moment.
| Anchor | Character | Location Represented | Highlights |
|---|---|---|---|
| Savannah Guthrie | Beyoncé | Texas | Sparkling bodysuit, perfect hair, and full dance routine |
| Craig Melvin | Prince | Minnesota | Iconic purple suit and guitar |
| Jenna Bush Hager | Dolly Parton | Tennessee | Big hair, bigger personality |
| Al Roker | Rocky Balboa | Pennsylvania | Training montage recreated live |
| Sheinelle Jones | Tina Turner | Missouri | Electrifying performance energy |
| Carson Daly | Bruce Springsteen | New Jersey | “Born to Run” moment on stage |
| Dylan Dreyer | Britney Spears | Louisiana | 2000s nostalgia costume |
| Willie Geist | Elvis Presley | Nevada | Vegas-style jumpsuit |
| Peter Alexander | Tom Cruise (Top Gun) | California | Aviators and flight suit |
| Laura Jarrett | Oprah Winfrey | Illinois | Talk show set reimagined on the Plaza |
This road trip theme added a fresh layer of creativity to the TODAY Halloween 2025 lineup — blending nostalgia, music, and entertainment across every region of the country.
👑 TODAY Anchors Steal the Show in Epic Costumes
Each year, TODAY Show Halloween costumes push boundaries — and 2025 was no exception. From Savannah Guthrie’s Beyoncé transformation to Craig Melvin’s powerful Prince performance, every costume was crafted with precision, passion, and humor.
Savannah Guthrie as Beyoncé
Savannah Guthrie dazzled the Plaza crowd as she recreated Beyoncé’s “Texas Hold ’Em” look, complete with sequins, a cowboy hat, and flawless choreography. Fans on social media crowned her “Queen of the Plaza.”
Craig Melvin as Prince
Craig Melvin brought the soul to the stage as he performed a short version of “Purple Rain.” His costume captured the essence of Prince’s Minneapolis spirit and was one of the highlights of TODAY Halloween 2025.
Jenna Bush Hager as Dolly Parton
With sky-high hair and a rhinestone-studded outfit, Jenna Bush Hager embodied the country queen herself. She sang “9 to 5” alongside her co-hosts, delighting the crowd with her Southern charm.
Al Roker as Rocky Balboa
Al Roker’s dedication shone through as he trained in a mock boxing ring set up on the Plaza, jogging in slow motion to the Rocky theme. His energy symbolized the heart of the TODAY Halloween Extravaganza.
🧙♀️ Behind the Scenes: Wigs, Makeup & Teamwork
The magic of TODAY Halloween 2025 didn’t happen overnight. It took weeks of preparation, costume fittings, and creative collaboration. The hair and makeup teams transformed each anchor into their character with jaw-dropping accuracy — from Laura Jarrett’s Oprah curls to Sheinelle Jones’s Tina Turner wig.
What Goes into Creating the TODAY Halloween Look?
- Design Consultation: Each anchor discusses costume ideas with stylists.
- Makeup Trials: Artists test looks to ensure they hold up under studio lights.
- Rehearsals: Each performer practices stage entrances and themed skits.
- Big Reveal: On Halloween morning, the team unveils the final transformations live to millions.
This level of preparation has turned TODAY Halloween 2025 into one of the most-watched morning show events of the year, proving that hard work, creativity, and teamwork create unforgettable television.
🕸️ A Spooky Tradition Since 1994
The TODAY Show Halloween celebration began in 1994, with anchors dressing up in simple costumes. Over the decades, it evolved into a grand production, complete with live performances, special effects, and themed sets.
This long-standing Halloween on the Plaza tradition unites generations of viewers who eagerly await the anchors’ annual transformations. From pop culture icons to movie tributes, the TODAY Halloween Extravaganza always captures the spirit of the season.
📸 Fan Reactions & Social Buzz
Social media platforms lit up with reactions as fans praised the creativity behind TODAY Halloween 2025.
| Platform | Trending Hashtag | Fan Favorite | Engagement |
|---|---|---|---|
| X (Twitter) | #TODAYHalloween2025 | Savannah Guthrie as Beyoncé | 120K mentions |
| #TODAYCostumeReveals | Al Roker as Rocky | 85K posts | |
| TikTok | #TODAYRoadTripTheme | Jenna Bush Hager as Dolly Parton | 9M views |
| #TODAYPlazaParty | Group Performance Finale | 50K shares |
Audiences called this year’s edition “the best TODAY Show Halloween yet,” celebrating the mix of music, comedy, and costume mastery.
🧛 More Halloween Fun on the Plaza
Beyond the costumes, TODAY Halloween 2025 included a full lineup of festive content:
- Halloween treats and recipes shared by the culinary team.
- DIY costume tutorials for families at home.
- Spooky surprises and guest appearances from NBC stars.
- Interactive contests where fans voted for the best anchor costume.
The Plaza itself was transformed into a Halloween wonderland, with pumpkins, fog machines, and themed décor that matched each state visited during the road trip concept.
🕯️ Why TODAY Halloween 2025 Matters
The TODAY Show Halloween costumes are more than entertainment — they’re a reflection of team spirit, creativity, and community connection. Each year, the event brings people together through joy and shared celebration.
The 2025 edition, with its road trip theme, paid homage to America’s cultural diversity and music legacy, symbolizing unity across the country — one costume at a time.
🎤 Expert Commentary: What Made This Year Special
TV critics praised the TODAY Halloween Extravaganza 2025 for its originality and inclusiveness. Entertainment journalist Scott Stump noted that this year’s concept “captured the American spirit while highlighting the anchors’ playful camaraderie.”
Media analysts also pointed out that the show’s social media engagement skyrocketed by 40% compared to 2024, proving that TODAY Halloween 2025 continues to dominate the seasonal conversation.
🎃 FAQs About TODAY Halloween 2025
Q1: What was the theme of TODAY Halloween 2025?
A: The theme was “Road Trip USA,” celebrating American icons from every state with creative costume reveals.
Q2: Who did Savannah Guthrie dress up as?
A: Savannah Guthrie channeled Beyoncé, dazzling the crowd with her Texas-inspired look.
Q3: When did the TODAY Show start its Halloween tradition?
A: The TODAY Show Halloween Extravaganza began in 1994 and has been celebrated annually ever since.
Q4: How can fans watch the Halloween special?
A: The full TODAY Halloween 2025 episode and behind-the-scenes videos are available on NBC.com and the TODAY app.
Q5: What makes TODAY’s Halloween special different from others?
A: It’s a live, interactive celebration featuring the anchors in elaborate costumes, music performances, and a festive Plaza atmosphere.
🧡 Conclusion: A Scary Good Time at TODAY Halloween 2025
From Savannah Guthrie’s Beyoncé to Al Roker’s Rocky, the TODAY Halloween 2025 Extravaganza showcased creativity, humor, and togetherness in spectacular fashion.
The road trip theme united the anchors and audience in a celebration of American culture — proving once again that the TODAY Show Halloween costumes are not just outfits, but symbols of joy and community spirit.
As the Plaza lights dimmed and the laughter echoed through Rockefeller Center, one thing was certain — TODAY Halloween 2025 was a spooky, sparkly, and unforgettable ride.